Worn with intent.
Built for the women who live in the game. Not just around it.
Shop the Core Collection

HER ERA.

Shop the Core Collection

You don't follow this culture. You are it.

— Kyah Simon, professional footballer & founder of KS Label.

I’ve played in women’s football my whole life. There was nothing that felt like us.

KS Label was built from the inside. For the women who’ve always known where they belong.​​​​​​​​​​​​​​​​

Read our story

FOOTBALL CULTURE. WORN.

Find your fit.

The baggy silhouette

Oversized, relaxed fit.

Shop Oversized
The fitted silhouette

Structured shoulder, true to size.

Shop Women’s Fit
The next gen

Built for the future stars.

Shop Youth

CORE COLLECTION

View all
Model wearing the back of the white SHE CAN Tee by KS Label
SHE CAN
SHE CAN
Kyah Simon wearing the white SHE CAN Tee by KS Label
Back of the white SHE CAN Tee by KS Label
● NEW

SHE CAN

For the ones who kept going anyway.
$99.00
HER ERA STATEMENT
Model wearing the back of the green Her Era Statement by KS Label
Close view of a model wearing the green Her Era Statement by KS Label
Kyah Simon wearing the back of the green Her Era Statement by KS Label
Close view of a model wearing the back of the green Her Era Statement by KS Label
● Best Seller

HER ERA STATEMENT

For women shaping the game on their own terms.
$89.00
Model wearing the front of the black Her Era Oversized by KS Label
Model wearing the back of the black HER ERA OVERSIZED tee by KS Label
Front of the black Her Era Oversized by KS Label
Back of the black Her Era Oversized by KS Label
Model wearing the back of the white Her Era Oversized by KS Label
● NEW

HER ERA OVERSIZED

Worn with the attitude of the culture behind it.
$99.00
Model wearing the back of the black Her Era Essential by KS Label
Model wearing the front of the black Her Era Essential by KS Label
Lifestyle image of the back of the black Her Era Essential by KS Label
Back of the black Her Era Essential by KS Label
Front of the black Her Era Essential by KS Label

HER ERA ESSENTIAL

Built for women who live inside the game.
$89.00

BEHIND THE BRAND

Built from the inside.

From the community

HER ERA STATEMENT

Beautiful, high quality fabric that feels great on. Comfy cut. The customer service was sensational. Not just a shirt but a community vibe. Proud to be part of this!

Thanks!

- Megan Nebe
HER ERA ESSENTIAL

“Love this tshirt. The material is amazing. I’ve been wearing both shirts alternately whilst watching the Tillies play.”

– Nicole
SHE CAN

”So comfortable!”

– Jacinta
HER ERA STATEMENT

“There is so much about this label that is positive. I love wearing my shirt and so does my teenage daughter!”

– Bec
HER ERA STATEMENT

”Beautiful soft fabric, true fit sizing.
Got matching ones for my daughter and I and love them :-)”

– Kath
HER ERA STATEMENT

“Love the statement and the tee - the quality of the materials are soft and feel amazing on the skin, I wear it for everyday use.”

– Laura