KS LABEL was built from the life I’ve lived in football, in culture, and in the spaces where identity and sport overlap.

As a professional footballer, I’ve spent most of my career inside environments where what you wear represents more than style. It reflects mindset, presence, and belonging.

But off the pitch, I rarely saw streetwear designed for girls like me, girls who gravitated toward a more relaxed, boy-fit silhouette, but still wanted something elevated, considered, and made with them in mind.

KS LABEL was created to sit in that gap.

A brand shaped by sport culture, but designed for everyday wear, on and off the pitch.

This isn’t merchandise.

And it isn’t confined to football.

KS LABEL is a streetwear label influenced by the rhythm of sport, but built for broader cultural expression.

It exists for girls and women who move between both worlds, who want structure without restriction, and identity without needing to explain it.

Clothing that feels grounded in sport, but never defined by it.

Presence. Progression. Purpose.

Every release is connected to a moment, cultural, sporting, or personal, because the best pieces aren’t just worn, they’re remembered in time.

KS LABEL will continue to evolve alongside the culture that shapes it, grounded in football, but never limited by it.

Streetwear for the culture of women’s football.

— Kyah Simon

Founder, KS LABEL